What Is a Test Automation Strategy? A test automation strategy is a structured plan that defines what to automate, how to automate it, which tools to use, and how automated tests integrate into the development lifecycle. A strong strategy helps teams scale testing, reduce manual effort, and maintain software quality as delivery speed increases. Key Takeaways A test automation strategy defines scope, tools, frameworks, and integration with CI/CD. Not all tests should be automated; focus on high-impact, repeatable scenarios. A scalable framework and stable environments are critical for long-term success. Continuous monitoring and iteration keep automation reliable and valuable. Most teams succeed with a phased, hybrid approach to automation.